Archive for October, 2007

Marketing Maya

October 27th, 2007

 26 Oct, 2007, 0530 hrs IST,Devdutt Pattanaik, TNN
One day, Drona summoned two of his students, Yudhishtira and Duryodhana. “Spend a day in Hastinapur and find me a really bad man,” he told the always-nice Yudhishtira. Then turning to the ever-angry Duryodhan, he said, “Spend a day in Hastinapur and find me a really good man.” [...]

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Land of Yama

October 24th, 2007

First City, New Delhi, Novemeber 2003 
Yama, is the Hindu god of the dead. The story goes that he was the first man on earth. His twin sister Yami was the first woman. According to the Rig Veda, she approached him to make a child. He refused this incestuous union on moral grounds.  So he died [...]

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Bhima

October 24th, 2007

First City, New Delhi, Feb 2006 
They humiliated his wife. Dragged and disrobed her in full view of the court. He avenged her humiliation. Killed them all. Drank their blood. Abandoning dharma in the process. His name was Bhima, the powerful one, the second Pandava. Yudhishtira’s muscle man of a brother, as simple as he was strong.  [...]

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Law of Fishes

October 13th, 2007

Corporate Dossier, Economic Times, 12 Oct 2007
Vishnu Purana begins with the story of Matsya avatar, the fish incarnation of Vishnu.
A tiny fish approaches Manu, the first leader of mankind, on the riverbank and begs him to save him from the big fish. Manu, in his compassion, scoops the tiny fish out of the river [...]

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Doorkeepers of Vaikuntha

October 5th, 2007

5 Oct, 2007, 1206 hrs IST,Devdutt Pattanaik, TNN 
If vishnu is the CEO, then his office is Vaikuntha, the ultimate paradise, a place where his every word is law and every wish a command. What cannot be resolved elsewhere can only be resolved in Vaikuntha. Naturally everybody wants to go to Vaikuntha. Outsiders, from vendors to [...]

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