The point of it all
April 25th, 2008Published in Corporate Dossier, Economic Times, 18 April 2008
The Olympic motto ‘Citius, Altius, Fortius,’ is Latin for ‘Swifter, Higher, Stronger’. The roots of this ideal of continuous relentless improvement lies in the ancient Greek world, where the Olympic Games were a sacred ritual. Through participation, and especially through winning, the athlete reached the ‘zone’ that [...]
